Go tell it on the Mountain

Manoj Kumar, Co-founder Araku Coffee

Farmers do not need to live in poverty.  Social entrepreneur, Manoj Kumar tells the story of how tribal farmers in the Araku Valley have become producers and owners of a profitable, premium global organic coffee brand.  By focusing on the biology of agriculture, not the chemistry, this Adivasi co-operative, which includes some 25 000 agricultural entrepreneurs, has restored fertility, abundance and resilience to their lands and communities.  This 1-hour video includes Manoj’s 35-minute presentation at Africa In the World 2019, and a conversation between Manoj and Arturo Candor, President of Earth University.